INDUSTRY

Pilates

PROJECT SCOPE

branding, social media content (Instagram templates), photography, vision

BACKGROUND

The aim of this collaboration was to assist Lucy in building her pilates business & client base through the creation of branded content for her instagram platform. Her target market includes young females & their mums.

As a designer, the main task was to capture Lucy's authenticity & communicate them to her audience through visuals ~ this process involved collecting inspirations, brainstorming Lucy's authentic values (personal & business) & proposing a vision.

Lucy is passionate about Women in Sport & is an Ex Athletic Swimmer herself.

Lucy's qualifications ~ a degree in Sports Exercise Management, Cert 3 & 4 in Fitness, Reformer Pilates certified and a Swim Coach. She currently works at a local physio & has previously run pilates classes via zoom.

“I want to showcase what I know and what I’ve studied... I know my stuff". Lucy places high importance on the cues within her classes & wants to educate her audience on the science behind the movements, the anatomy, and what muscles to target so that injury can be avoided & strength built in all areas of the body.