INDUSTRY

Yoga, mental health

PROJECT SCOPE

logo design, branding, business card, instagram template

BACKGROUND

The aim of this collaboration was to create a logo to represent Nudge Yoga as a brand. The idea of Nudge was created from a concept of "nudge theory" which means to nudge one along. As Emily takes classes she guides her students and acts as a mirror to help nudge them along their path. Her focus is in empowering those in her classes.

Through brainstorming, collecting inspirations & creative thinking strategies we defined Emily's authentic values as ~ boldness, shine, big, loud, strong, colourful & creative. She resonates with the mantra "I am the sun". "Not fixing ... shining the surface"We explored these values through a combination of curvy & sharp lines, golden textures, symbolism of the sun and drawing inspiration from the sacred symbols of Ancient Egypt.

Emilys Background: Co-founder of Bamboo Theatre, Emily has been touring her unique welfare programmes to schools throughout Australia for the last 10 years in a company called Bamboo Theatre that she co-founded. In 2019 Emily then created Nudge Theatre to work specifically with female students on the challenges modern women face in today’s world. Emily has a BA in Performing Arts, is a creative writing teacher at the Writers Studio, and owns children’s yoga company ’Stretchy Stories’. Today she works as a yoga teacher at The Collaborative Maroubra & at Tiger Lotus running workshops, classes & courses.